DP World, BOXBAY and Dubai’s Growth Mindset

 

Image credit: www.boxbay.com

Dubai, a city known for its awe-inspiring growth and trailblazing spirit, stands as a shining example of how a relentless pursuit of innovation can transform a humble desert backwater into a global hub of trade and tourism. At the heart of this extraordinary transformation lies Dubai's unwavering commitment to fostering a culture of innovation and embracing a growth mindset. 

Sometimes in November 2021, I visited Dubai’s Jebel Ali Port to see BOXBAY. BoxBay is the world’s first container High Bay Store (HBS) system being piloted by the leading enabler of global trade, DP World. It is the next big thing to happen to logistics and supply chain as it sets to revolutionize ports and terminals operation.

Having undergone successful testing, this innovative container handling system not only makes stacking and accessing of containers easier, energy saving and efficient, it solves the challenges of unavailability of enough space for container stacking and reshuffling of containers which slows down operation. Like a bookshelf, BoxBay stacks hundreds of containers up to eleven stories high on a steel frame and gives access to each container directly on both sides without having to move others like the conventional way. It is fully automated and increases productivity; it has 300% more capacity than traditional container yards.

With the making of BoxBay, DP World further cements itself as the leading provider of smart logistics solutions, enabling the flow of trade across the globe. Seeing DP World’s drive for innovation and learning of its formation, it is safe to say that it shares in Dubai’s growth mindset. The mindset which His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the United Arab Emirates, and Ruler of the Emirate of Dubai said he consciously instilled in his team.

This mindset is not that of the gazelle waking in the morning to outrun the fastest lion so to not be killed or a lion outrunning the slowest gazelle so to not be starved but you getting up to outrun yourself at rising of the sun, faster than you did yesterday. The mindset of you picking the baton from where you placed it yesterday, setting the benchmark, defining your own target and surpassing it. 

The growth mindset drives the ruler(s) of Dubai to develop innovative solutions and build the city to become a place of pride. It has not only spurred revolutionary projects like BOXBAY but also transformed the city's entire infrastructure. It turned Mina Jebel Ali, a deserted creek village into the largest man-made harbor in the world, the world’s ninth-largest container port and the largest marine terminal in the Middle East. Dubai's growth mindset extends beyond massive infrastructure projects. It permeates every aspect of the city's growth, cultivating a culture that encourages entrepreneurs, innovators, and forward-thinkers to dream big and push boundaries. Dubai has emerged as a startup incubator, a hub for technological innovation, and a living laboratory for ground-breaking ideas.

Dubai’s growth mindset is one I live by daily because it drives one to achieve what is professedly impossible and you know it, there is no impossibility to what people with vision, foresight and drive can achieve. This mindset makes me strive to be the best at what I do and jolts me daily to move the needle to stitch my garment of greatness. Though sometimes exhausted physically and mentally, it keeps me in the race for excellence that has no finish line.


Author:
Tomilola Boyinde
Date of initial publication: 04/11/2021

Date of editing and republishing: 27/07/2023




Comments

Post a Comment

Popular posts from this blog

Harnessing Innovation To Sail Through Nigeria's Economic Stormy Waters

Image
  The recent policies implemented by President Bola Ahmed Tinubu's government, aimed at reviving the economy, have undoubtedly placed burdensome weights on the shoulders of every Nigerian. The removal of fuel subsidies and the floating of the Naira have created significant difficulties for Nigerians. These removals have led to a surge in the prices of goods and services and a decrease in the purchasing power of the average citizen. This development has left many helpless. Where do we go from here? It is a question that resonates deeply within each one of us as we navigate through the challenges and hardships that have befallen our nation. In the face of adversity, it is crucial that we come together, reflect on our strengths, and chart a path towards a brighter future. We are people known for our resilience and unwavering spirit. We possess the necessary creativity and willpower to develop innovative solutions to address our nation's overwhelming and burdensome challenges. The ...
Read more

5 Effective Ways to Leverage Emerging Technologies for Personalized Customer Experiences

Image
  Image credit: www.lucidchart.com Unique opportunities for personalizing products and services for customers have emerged as a result of emerging technologies. Given the rapid evolution of the digital landscape, personal customer experiences must be prioritized by businesses that want to build long-term relationships with their customers and increase brand loyalty. Businesses can make themselves more appealing to market consumers and increase customer engagement by capitalizing on the strength of these cutting-edge innovations. For the delivery of personalised customer experiences, which today's customers want, here are five efficient ways in which new technologies can be used. Virtual and Augmented Reality (VR/AR): Virtual and augmented reality technologies are changing the way customers interact with products and services. Today, customers can virtually try out products, and explore immersive brand experiences without leaving their homes. Augmented reality enables customer...
Read more

How emerging technologies are shaping modern marketing

Image
  The marketing landscape is constantly changing in today's fast-paced, digitally-driven world. Emerging technologies are transforming the way businesses approach marketing as they strive to connect with their target audiences and stand out in a crowded marketplace. These technologies are transforming traditional marketing strategies by introducing new ways to engage customers and providing valuable insights into their behaviour and preferences. These advancements, ranging from artificial intelligence and machine learning to augmented reality and virtual reality, are allowing businesses to connect with their customers on a deeper level. Marketers can create personalised experiences, optimise campaigns, and deliver targeted advertisements by harnessing the power of these technologies, ultimately driving better results and increasing customer satisfaction. The Internet of Things (IoT) has ushered in a new era of connectivity, allowing marketers to collect real-time data and use it to...
Read more